Vijay Deverakonda Donates Rowdy Brand Profits to Army Amid India-Pakistan Tensions

Telugu superstar Vijay Deverakonda celebrated his birthday this year with a meaningful and patriotic gesture. Instead of throwing lavish parties, he made a heartfelt announcement that won hearts across the country. Vijay stated that he will donate a portion of the profits from his clothing brand Rowdy to the Indian Armed Forces, especially in response to the rising India-Pakistan tensions.

In a video message to fans, the Arjun Reddy actor thanked everyone for their birthday wishes and love. He said he never enjoyed grand birthday celebrations and explained that recent national developments made this year feel even more subdued. As border tensions escalated, Vijay chose to do something that truly mattered by supporting those who guard the nation.

A Brand for the Country, Not Just from It

During his message, Vijay questioned what it truly means to be an Indian brand. He said, “Rowdy is built on Indian street culture. But I started asking myself—how can we become a brand for India?” That thought inspired him to take action. He committed to donating a part of all Rowdy sales to the armed forces. Vijay called it a simple but sincere way to thank the real-life heroes who protect the country.

Spreading Smiles Through Action, Not Just Words

Vijay spoke about his annual birthday tradition where he sends out ice-cream trucks to bring joy to fans. But this year, he chose to do something more impactful. “I hope this small step brings some happiness to the real heroes of our country,” he added.

Fans Praise Vijay’s Noble Gesture

People across social media platforms praised Vijay for this thoughtful move. Fans admired how he stepped up during a sensitive time, bringing attention to a cause that matters. His video quickly went viral and earned him respect not just as a film star but as a responsible citizen who leads by example.

Upcoming Films Keep Vijay’s Momentum Going

Vijay continues to stay busy on the professional front. He is currently working on exciting projects like Rowdy Janardhan, Kingdom, VD14, and a period drama directed by Gowtam Tinnanuri. Even with a packed schedule, he still finds time to give back to the country.

Through this bold and inspiring move, Vijay Deverakonda showed that real stardom comes from the heart, and from standing up for what truly matters.

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