Amazon Acquired MX Player and Rebrands its Free Streaming Platform.

Amazon Acquired MX Player and Rebrands its Free Streaming Platform.

Amazon India announced that it had acquired MX Player and it is rebranding its ad-supported free service Amazon miniTV as Amazon MX Player.

The company took the social media to announce the merger.

The MX player which was founded in 2011 by a South Korean firm was acquired by Times Internet in 2018, a subsidiary of Times of India group. The merger deal of MX with Amazon concluded in June this year valuing MX Player at $50-100 million, media reported.

Despite of having 150 Million active users in India, MX Player incurred a net loss of $100 Mn on a revenue of $36.8 Mn in FY22, as per the report published by Inc42.

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