BA Raju was the numero uno in the Telugu film industry for 40 years as a film journalist, PRO, magazine head, website head, and producer. Remembering BA Raju today (January 7), on the occasion of his 64th birth anniversary.
BA Raju started his film career as a PRO looking after the publicity affairs of Superstar Krishna and later proved his mettle as a film journalist with his encouragement. Having worked in various capacities in daily magazines like Andhra Jyoti, Jyoti Chitra, Samabha, and Shivaranjani, Pimmata established Super Hit Weekly in 1994 with the help of his wife B Jaya and created a stir among Telugu film newspapers. He ran the magazine for 27 years without missing a single issue until his death. Not just a film journalist, he acted as a guide to top directors, heroes, and heroines through their film careers. BA Raju, who worked as publicity in-charge of more than 1500 films, immensely contributed to the success of those films. BA Raju is everyone’s well wisher who has formed a close bond with all in the film industry, irrespective of seniority. As the Telugu film industry shifted to Hyderabad, the Super Hit Administration Office was also shifted to Hyderabad in 2001. The same year, he ventured into film production along with his wife Jaya B by establishing the RJ Cinemas banner and produced the film ‘Premalo Pavani Kalyan’ with his wife B Jaya as the director. He then bankrolled Successful films like Chantigadu, Premikulu, Gundamma Gari Manavadu, Sawaal, Lovely, Vaisakham. He established the IndustryHit.com web portal. His well trained team, BA Raju’s Team is effectively working and providing timely updates in the website and his popular X (Twitter) Twitter account which has close to seven lakhs followers. BA Raju’s son Sivakumar B is revamping the RJ Cinemas banner and will announce films with popular Star heroes very soon.
Although he had very close relations with all the celebrities of the film industry… He shares special bonds especially with Evergreen Superstar Krishna and Superstar Mahesh Babu. He served as the president of the Film Critics Association. He is always there for film journalists through thick and thin and provides financial and emotional assurance. He is a knowledge Bank and always has information about How many films have a director made with a hero? The name of the banner, the release date and how many days the movie played in how many centers, etc.. at his finger tips. It is an irreplaceable loss that BA Raju, who thinks about movies 24 hours a day, is no longer among us. We pay a heartfelt tribute to his soul on the occasion of his 64th birth anniversary.
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