Prabhas’ Salaar Becomes India’s Most-Watched OTT Film, A True Digital Blockbuster

Salaar: Part 1 – Ceasefire, starring Prabhas, now holds the title of the most-watched film on Indian OTT platforms, showing that the actor’s massive popularity goes far beyond theatres. The film earned over Rs 700 crore at the box office and still continues its winning streak on JioHotstar, topping the streaming charts in March, according to the latest data from Nielsen.

Director Prashanth Neel and actor Prithviraj Sukumaran delivered an action-packed film that strongly connected with digital audiences across India.

JioHotstar Dominates the Indian Streaming Space

JioHotstar claimed the top position in India’s OTT market. The platform grabbed seven out of the top 10 spots on March’s overall streaming chart. Salaar mainly drove this success, along with the rising popularity of regional and original shows.

The platform grew its massive user base with major events like the IPL, which attracted more viewers. JioHotstar currently holds around 280 million subscribers and now closely follows Netflix, which has approximately 300 million subscribers globally.

Korean and Global Shows Outperform Indian Series on Netflix

While Salaar led the movie section, the series category showed a major shift. Korean and international series have overtaken Indian originals on Netflix. The Korean drama When Life Gives You Tangerines grabbed the third spot on the most-watched list in India, beating every Indian Netflix title. Even older global shows like Stranger Things and Game of Thrones outperformed newly released Indian content.

Top Series Performance Across Platforms

In the series segment, MX Player’s Aashram claimed the top position, while JioHotstar’s Thukra Ke Mera Pyaar followed close behind. Korean and Western series dominated Netflix’s viewership, leaving little room for Indian titles. In the non-original series category, MTV Roadies grabbed the number one spot.

Indian Viewers Raise Their Storytelling Expectations

Monika Shergill, the Vice President of Content at Netflix India, explained how Indian viewers now demand fresh and high-quality stories. She emphasized that creators must surprise or delight audiences to keep their attention. As global content becomes more accessible, Indian viewers are picking stories with strong emotions and meaningful twists, regardless of language.

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