In a significant development in the world of Indian cinema, Connekkt Media and Mercury Group have joined forces to announce a transformative collaboration, set to produce multiple mega-budget films over the next three years. The partnership, with Connekkt Media as the studio for the films, is expected to bring forth a slate of projects that will captivate audiences with their scale and quality.
Mercury Group India has introduced a specialized unit, Mercury Movies, in conjunction with Connekkt Media. This unit aims to leverage the entertainment and content businesses in the South, marking a strategic move towards contributing innovative content to the flourishing South Indian film industry. The collaboration’s inaugural venture is the eagerly anticipated biopic on the life and legacy of the legendary music maestro, Ilayaraja, with the versatile actor Dhanush portraying the iconic composer. Filming for this project is slated to commence in October 2024, with a mid-2025 release.
The partnership signifies a landmark endeavor to bring global best practices and structured studio production to the Southern cinema landscape. By combining the creative prowess of South Indian cinema with international standards, the collaboration aims to fuel significant business growth over the next decade. The collaboration, headquartered in Chennai, will be spearheaded by Shri. Ilamparithy Gajendran.
With the Southern entertainment industry producing over 900 films annually and leading the way in original content creation, the collaboration between Connekkt Media and Mercury Group is poised to contribute to the burgeoning South Indian entertainment business. Varun Mathur from Connekkt Media expressed his enthusiasm, stating, “Mercury is one of the most reputed names in the global entertainment space, and we are thrilled to be joining hands with them to produce multiple mega-budget films. Our partnership aims to deliver enthralling content to millions of fans in India and globally during this exciting phase in the Indian Media and Entertainment industry.”
Sriram Bakthisaran, MD & Group CEO of Mercury, emphasized the resurgence of quality content from the Southern region, recognizing the thriving film industries and the substantial fan following. He stated, “This collaboration will further elevate the best practices and production standards in the business. In Connekkt Media, we not only have a trusted partner but also a clear and strong understanding of the entertainment industry and excellent relationships with various stakeholders.”
This innovative collaboration between Connekkt Media and Mercuri Group promises to introduce a new era of content creation and production standards, enriching the Southern cinema landscape with compelling narratives and cinematic excellence.
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