War 2 Posters Trigger Backlash Online: Netizens Slam Poor Design and Quality

Yash Raj Films recently unveiled new posters for War 2, aiming to kick off the film’s promotions. But instead of generating excitement, the posters sparked a wave of online backlash. The much-awaited action thriller, starring Hrithik Roshan and Jr NTR, hits theatres on August 14, 2025. Fans initially had high hopes for the film’s promotional campaign, but the first batch of countdown posters left many disappointed and frustrated.

New War 2 Posters Draw Harsh Criticism

To mark the 30-day countdown, the studio released a series of posters featuring Hrithik Roshan with a katana, Jr NTR delivering a fierce knuckle punch, and Kiara Advani aiming a gun in sleek black outfits. YRF launched these posters in Hindi, Telugu, and Tamil, hoping to set the tone for an intense spy thriller.

Although some fans praised the fierce visuals, many others criticized the design quality. They felt the posters resembled cheap fan edits and didn’t meet the high standards expected from a big-budget YRF film.

Social Media Reactions: “Killing the Hype”

Netizens voiced their displeasure openly on social media. One user asked, “Kitne paise bachaye hai through these posters?” (How much money did they save on these posters?). Another user stated, “They are killing the hype by releasing cheap quality posters.”

Others added:

“Poster poor of the year.”

“This looks like an over-edited PicsArt mess.”

“Itne bekar posters, announcement ke time pe jo hype thi, wo khatam ho gayi ab” (Such bad posters, all the excitement from the announcement is gone now).

“Aise posters kaun bana raha hai?” (Who is designing such posters?).

These strong reactions quickly went viral, and the online criticism continues to grow.

Will the Poster Backlash Hurt War 2’s Hype?

Despite the negative buzz around the posters, War 2 still stands as one of the most anticipated films of 2025. The film marks Jr NTR’s Bollywood debut, and fans eagerly look forward to his intense, action-packed role. Industry insiders believe the movie can still score big, provided the storyline and execution resonate with audiences.

Now, the spotlight shifts to the makers, who must step up their marketing game. With just a few weeks left for release, YRF must deliver stronger content, like trailers, songs, or fresh visuals, to rebuild the lost hype and win back fans’ trust.