A catchy song, a smart social media strategy, and growing audience curiosity can sometimes create more buzz than big-budget promotions. The latest example is ‘Jim Jim Tara’ from the upcoming horror comedy Parnashala, which has been creating a sensation on social media even before its full version was officially released. The makers have now released the complete song through Aditya Music, further raising interest in the film.
Interestingly, ‘Jim Jim Tara’ started gaining popularity even before its official release. Short clips featuring the song began circulating across social media platforms, with several users creating Instagram Reels using its catchy tune. Some celebrities also used the song in their content, helping it reach a wider audience. The growing response highlights how a song can become a promotional asset through audience engagement, without relying entirely on expensive marketing campaigns or star power.
The popularity of ‘Jim Jim Tara’ once again demonstrates the impact of social media on film promotions. When audiences connect with a song, they naturally share it, create reels, and introduce it to new viewers. This organic buzz can generate curiosity about a film even before its theatrical release, proving that creative promotional strategies can make a difference regardless of a movie’s budget or star cast.
G. Lakshmidevi has written and sung ‘Jim Jim Tara’ for Parnashala, making the track an important part of the film’s promotional campaign. Produced by Manchi Venkat under the SLT Films banner, the movie is directed by Y.G. Bharat. Blending horror comedy with elements of a suspense thriller, Parnashala is now drawing attention through its song, with audiences eagerly watching how the film’s buzz develops.
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