Ravi Teja has reportedly made a major change to his remuneration structure following the unexpected success of Irumudi. The actor, who was going through a relatively low phase before the film’s release, is now said to be demanding a significantly higher package for his upcoming projects. This change is reportedly the key reason behind his decision to walk out of a film backed by producer Dil Raju and directed by Hasith Goli.
Before Irumudi, Ravi Teja’s market was considered to be in a challenging phase. Mythri Movie Makers reportedly planned the film on a controlled budget and structured the actor’s Rs 15 crore remuneration accordingly. He was said to have received Rs 8 crore as an upfront payment, while the remaining Rs 7 crore was adjusted against the Nizam theatrical rights.
Interestingly, Ravi Teja reportedly tried to sell the Nizam rights for around Rs 8 crore before the film’s release. However, distributors were reportedly not willing to acquire the rights at that price. As a result, the film was released without a separate Nizam rights deal, with Mythri Movie Makers taking a commission from the theatrical business.
The theatrical performance of Irumudi changed the equation completely. The film reportedly emerged as a major success for Ravi Teja, with the Nizam region alone said to have generated nearly Rs 50 crore in collections. The strong performance gave the actor’s market a considerable boost and once again increased expectations around his remuneration.
Following the success, Ravi Teja is reportedly seeking Rs 20 crore as his upfront remuneration for upcoming projects, while also expecting the Nizam rights to be included in his overall package. However, the revised deal structure reportedly created differences over a project he had already committed to.
Ravi Teja had reportedly signed producer Dil Raju and director Hasith Goli’s film before Irumudi, when his agreed package was around Rs 15 crore. After the success of Irumudi, the actor is said to have sought revised terms. However, producer Laxman reportedly came forward with a deal offering Rs 20 crore upfront along with the Nizam rights.
According to reports, Ravi Teja chose to proceed with the new project and subsequently walked out of the Hasith Goli-directed film. The new project is expected to be directed by Vivek Athreya and produced by Laxman.
The development has now become a talking point in Tollywood, as Ravi Teja’s remuneration and business expectations appear to have changed significantly following Irumudi. Whether this new market positioning continues with his upcoming films remains to be seen.
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