The global OTT (Over-The-Top) entertainment market continues to expand rapidly, and 2025 has emerged as a defining year in the streaming race. With millions of viewers worldwide turning to digital content, major platforms are competing neck-and-neck to capture audience attention and loyalty.
Netflix Leads the Pack
Netflix retains its position as the largest OTT platform in the world with 302 million subscribers. Despite rising competition, the platform’s diverse content library and global presence continue to give it a solid edge.
JioHotstar Surges to Second Place
In a dramatic rise powered by India’s booming digital user base, JioHotstar reaches 300 million subscribers, just slightly behind Netflix. Affordable pricing and regional content appear to be the key drivers of this massive growth.
Amazon Prime Holds Strong
Amazon Prime Video stands firm in third place with 200 million subscribers, maintaining its steady global performance backed by Amazon’s ecosystem advantages.
Disney+ and HBO Max Battle for Mid-Tier Dominance
Disney+, at 132 million, and HBO Max, at 128 million, continue to compete closely. While both platforms have faced challenges in user retention, strong franchise-driven content keeps them in the race.
Asian Platforms Rise Significantly
Tencent Video (110 million) and iQiyi (101 million) maintain a strong foothold in Asia, showcasing the region’s increasing impact on the global OTT landscape.
Other Major Platforms
- Paramount+ – 79 million
- Hulu – 64 million
- Peacock – 41 million
These platforms continue to build niche audiences through exclusive shows, live TV options, and bundled services.
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