Netflix Bid Rumors for Aamir Khan’s Sitaare Zameen Par Denied as YouTube Release Plan Moves Ahead

A new controversy around Aamir Khan’s upcoming film Sitaare Zameen Par has captured widespread attention. Several reports recently claimed that Netflix made a massive Rs 125 crore offer to buy the digital rights of the film and block its release on YouTube Pay-Per-View after the theatrical run. However, sources close to Netflix have firmly denied these claims and called them “absolutely false.” This statement clears up the confusion that had been spreading in the entertainment world.

Aamir’s Bold YouTube Strategy Shakes Streaming Norms

Aamir Khan, who often takes unconventional paths, plans to release the film on YouTube Pay-Per-View after it hits theatres. Instead of finalizing a deal with OTT giants like Netflix or Amazon Prime, he has chosen a model that directly connects the film to viewers. This strategy may change how Indian audiences, especially in small towns and rural areas, watch new movies. It could allow more people to access premium content without subscribing to major streaming platforms.

Earlier reports claimed that Netflix initially offered Rs 50-60 crore for the digital rights. Allegedly, the company later raised this bid to Rs 125 crore to stop the film from releasing on YouTube. But Netflix insiders have now denied this completely and ended the ongoing speculation.

Netflix Rejects Rs 125 Crore Offer Claims

Bollywood Hungama and other outlets stated that Netflix made an aggressive push to secure the film’s rights. However, a person linked to Netflix dismissed the report and called it fabricated and misleading. They clarified that no such deal or negotiation ever took place.

With Netflix’s denial, Aamir Khan’s team continues to move ahead with the YouTube release model. Many industry observers believe that this move could encourage other filmmakers to bypass traditional OTT platforms and explore cheaper, more open distribution channels.

About Sitaare Zameen Par: A New Chapter for Aamir

Director RS Prasanna leads this film, which serves as a spiritual successor to Aamir Khan’s 2007 classic Taare Zameen Par. The story draws inspiration from the Spanish film Campeones, which follows a basketball coach who trains a team of individuals with intellectual disabilities.

The cast features Aamir Khan in the lead, alongside Genelia Deshmukh and ten new faces including Aroush Datta, Gopi Krishna Varma, and Simran Mangeshkar. Aamir Khan Productions has backed the film, and the team plans to release it in theatres on June 20, 2025.

Why This Strategy Matters

The buzz around Sitaare Zameen Par goes beyond digital rights, it signals a possible shift in Indian cinema’s distribution methods. If Aamir Khan successfully pulls off the YouTube Pay-Per-View release, he may inspire a wave of filmmakers to follow suit. This model could lower costs for audiences while challenging the dominance of big streaming platforms. For now, Netflix has refuted the alleged bid, and Aamir’s bold move continues to draw attention.

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