Nagarjuna & MM Keeravani Inaugurate Dolby Atmos 7.1.4 HE Mix Facility at Annapurna College

Tollywood King Nagarjuna Akkineni, Chairman of Annapurna College of Film and Media, along with Oscar-winning music director M. M. Keeravani, inaugurated a cutting-edge Dolby Atmos 7.1.4 HE Mix Facility on Tuesday. The launch marks a significant milestone in enhancing professional sound education and immersive audio production in Telugu cinema.

Designed with advanced Dolby Atmos technology, the new facility opens up expansive creative possibilities for students, alumni, and sound designers, enabling them to deliver world-class immersive audio mixes and mastering. The 7.1.4 HE sound studio will allow aspiring filmmakers to explore the true potential of spatial audio while gaining hands-on experience with contemporary sound design techniques.

Expressing his delight, Nagarjuna Akkineni said, “I am extremely happy that Annapurna College now has a 7.1.4 mix facility, which will be immensely beneficial for students. Sound brings life to a film, and cinema is driven by technology. At our college, we have always ensured that students have access to the most advanced technology.”

M. M. Keeravani, who was impressed by the demonstration of the facility, interacted with students and spoke about the finer nuances of sound design. “Sound is the soul of cinema. A thoughtfully crafted soundscape can heighten emotions, enrich storytelling, and completely transform the audience’s experience. Facilities like this encourage creativity and precision, and I am thrilled that students will have the opportunity to learn, experiment, and shape their creative voice in such a world-class environment,” he said.

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