‘Kalki 2898 AD’ is going to arrive at the cinemas on June 27th (Thursday). Its theatrical release is one month away. In the next four weeks, the film’s promotional activities will be frantic in multiple cities.
Vyjayanthi Movies has earmarked as much as Rs 50 crore towards publicity costs. The same will be spent in a calibrated fashion. Director Nag Ashwin has realized the importance of publicity for the Hindi version. Prabhas, as the ‘Bujji X Bhairava’ event at Ramoji Film City on May 22nd (Wednesday) made it evident, is going to participate in interviews and events with gusto.
The makers feel that the publicity budget will be worth it because the film has a killer casting (read Prabhas, Amitabh Bachchan, Kamal Haasan, and Deepika Padukone).
Produced by C Aswini Dutt, Swapna Dutt Chalasani, and Priyanka Dutt Chalasani, the sci-fi epic movie is touted to be unconventional and visually spectacular.
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