Anushka Shetty Breaks the Rules: Audio-Only Promotions for Ghaati Go Viral

Anushka Shetty, fondly called the Lady Superstar, has launched a new trend in promotions for her upcoming film Ghaati. She has skipped the usual media events and TV interviews and chosen audio interactions to connect with fans. Recently, she spoke with actor Rana Daggubati over the phone, and the conversation went viral, giving fans a sneak peek into her excitement for the film.

UV Creations, the production house, hosted a special Twitter session where Anushka answered fan questions through audio clips. She called promotions crucial for a film’s success and revealed that Ghaati is one of her most special projects. She confirmed that she has signed several new films and will stay busy for the next few months.

Anushka’s Excitement for Ghaati

Anushka said she stayed completely silent after hearing director Krish narrate Ghaati for the first time because the story hit her deeply. She explained that she connected instantly with her character, Sheelavati, and decided to take up the role right away.

Ghaati, releasing on September 5, 2025, delivers intense drama with a rustic love story between Sheela and Desi Raju, played by Vikram Prabhu. The cast also includes Jagapathi Babu and Chaitanya Rao in key roles.

A Milestone Year for Anushka

Anushka celebrates her 20th year in cinema with this film. She recalled her first day on the sets of her debut film Super in 2005, when she worked with Nagarjuna and Sonu Sood. She said she felt extremely nervous in her early years but gradually found her rhythm with films like Vikramarkudu and Arundhati. She said those roles shaped her career and made her who she is today.

Rustic Action and Emotional Depth

Ghaati delivers raw and powerful action sequences. Anushka said her character carries heavy loads and treks through the Eastern Ghats, using her physical strength to defend her people. She explained that Ram Krishan choreographed the action sequences brilliantly, focusing on realism over finesse and showing how a native woman would fight.

Through this innovative promotion strategy and her passion for the story, Anushka has reignited excitement among fans and trade circles. Everyone now waits eagerly for September 5, when Ghaati hits theaters.

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