Naga Chaitanya’s ‘Vrushakarma’ Creates Record With Career-Best Non-Theatrical Deal

Naga Chaitanya is gearing up for one of the biggest films of his career with Vrushakarma, the upcoming mythological thriller directed by Karthik Dandu and produced by BVSN Prasad. Ever since the makers unveiled the first glimpse, the film has generated massive curiosity for its unique concept, grand visuals, and Chaitanya’s striking new avatar.

The buzz surrounding the project has grown significantly following the blockbuster success of Thandel, with trade circles expecting Vrushakarma to be another major milestone in the actor’s career.

Now, the film has reportedly achieved a significant pre-release feat. According to industry buzz, Zee has acquired the digital and satellite rights of Vrushakarma for a whopping ₹50 crore, making it the highest non-theatrical deal in Naga Chaitanya’s career.

The achievement is particularly noteworthy at a time when the non-theatrical market has been witnessing a slowdown, with several big-budget films struggling to secure premium deals. The reported ₹50 crore valuation reflects the strong confidence streaming platforms and broadcasters have in the film’s content and commercial potential.

With impressive pre-release business already in place, Vrushakarma has emerged as one of the most anticipated Telugu releases. The makers are said to be highly confident about the film’s final output, and expectations continue to rise with every update. While the official release date is yet to be announced, the project is already shaping up to be one of the biggest releases in Naga Chaitanya’s career.

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