Pushpa 2, starring Allu Arjun and directed by Sukumar, is rewriting history at the Hindi box office. The film has already collected an astounding ₹620 crore nett, making it the biggest Hindi box office blockbuster ever. Its success is unmatched, with audiences nationwide embracing it wholeheartedly.
However, this triumph has led to a major screen allocation controversy between the film’s Hindi distributor, Anil Tadani, and India’s largest cinema chain, PVR Inox.
Pushpa 2’s Screen Allocation Sparks Tensions
The disagreement revolves around the allocation of screens as Pushpa 2 enters its third week. Bollywood is readying the release of Varun Dhawan’s much-anticipated Baby John. To accommodate this new release, PVR Inox has proposed reducing the number of screens showing Pushpa 2.
Anil Tadani, however, argues that Pushpa 2 should retain at least 50% of the screens due to its unprecedented performance and consistent revenue generation. If this demand is honored, Baby John will have to settle for 30% of the screens, while another Bollywood release, Mufasa, will be left with only 20%.
This screen allocation controversy has created a tense situation, as reducing screen availability for Baby John and Mufasa could impact their box office performance.
What’s at Stake?
The standoff raises questions about whether Pushpa 2 will continue its dominance on the big screen or face a reduced presence to accommodate other films. For PVR Inox, balancing the interests of Pushpa 2 and new releases like Baby John and Mufasa is critical. A misstep could lead to financial setbacks for all parties involved.
Despite the conflict, Pushpa 2’s record-breaking run suggests it deserves extended screen time. Yet, accommodating Bollywood’s upcoming releases is equally important to sustain the broader industry ecosystem.
A Blockbuster Amid Controversy
Despite the ongoing dispute, Pushpa 2 continues to dominate the Hindi box office, maintaining its stronghold with massive collections. Fans and stakeholders alike await the resolution of the screen allocation controversy, which could shape the film’s further success.
With ₹620 crore nett and counting, Pushpa 2 remains a phenomenon. Stay tuned for updates as the situation unfolds!
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